Creative director ● Experience Design ● brand Strategy

Year: 2018
Client: Wix Playground
Location: New York, NY
Art Direction: Eden Platoni
Project Lead: Rona Davis Tzur

Participating Artists: Raphaël Pluvinage, Marion Pinaffo, Louise Foo, Martha Sko, Computer_Craphics, Alida Borgna, Gabrielle Badawy, and Yasaman Sheri.

To strengthen Wix Playground’s presence in the sphere of online and digital experiences, I conceptualized and developed an experience “Interaction Room” that took over a single space in New York, bringing together international designers and artists that presented new takes on interaction with objects through sound, color, texture, and technology, bringing in 200+ rsvps.