In Practice: Alexandra Zsigmond
design director ● curator ● brand strategy
Year: 2020
Client: Wix Playground
Location: New York, NY
Art Direction: Raya Cohen
Space Designer: Nofar Rozenblatt
Project Manager: Dara Libermann
Conceptualized, developed, and led the partnership with Designer and Art Director Alexandra Zsigmond, whose work focuses on the intersection of illustration and design. This interactive workshop and installation was part of establishing the Wix Playground brand as a unique space for the design community in New York.