Porto rocha, float, wix playground

DESIGN THREADS

Brand Strategy, Partnership, Product Marketing

As a brand strategist, this project started from a need within the design industry to support a critical, in-depth conversation about current practices of design. As a result, I led the partnership that combined digital and physical events in the Meatpacking District, partnering with PORTO ROCHA, a Brooklyn-based design agency, and research hub Float. The result was 'Design Threads,' an exhibition and digital report that reflects important questions and common feelings shared among designers today, based on conversations with industry leaders and global responses.

Team

Design Team: Porto Rocha

Research: Porto Rocha, Float

Content: Porto Rocha, Float, Wix Playground

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On the Rise